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Wednesday, April 15, 2009

YouTube and the full version of Sony talks to play the right movies

By Haven Frbiz

Video-sharing website YouTube is working with Sony Pictures (Sony Pictures) negotiations, to authorize production of the latter part of playing the full version of cinema. Industry sources, even though the current negotiations on the final details had not been disclosed, but the cooperation between the two sides will bring benefits to both companies. Currently, YouTube and Sony Pictures spokesman declined to comment on the matter.

A week ago, Disney announced that the company has authorized a YouTube video clip broadcast its content, including Disney's ABC (ABC) and ESPN's video products. The industry think of YouTube, the video access to Disney's broadcast is an important step in the right, but not the product of the company's products are most in need.

YouTube was founded in 2005 to play amateur online video production and upload illegal tv, movies, famous for its network video industry. YouTube has been making great efforts to abandon the notorious piracy website content, but also can cause a lot of the large number of television viewers, the film shows the disappearance, at the same time, a number of video service providers are to provide a complete online version of the film and television, in order to compete , YouTube is trying to obtain the above-mentioned "high-quality video content," the right of the player, but so far from the Metro-Goldwyn-Mayer (Metro-Goldwyn-Mayer) who received more than 10 films of the right player, and Sony Pictures Network's video website YouTube will help Crakle access to the full version of the right to play movies.

YouTube as a movie channel?

For this problem, we first analyze the network video market. Currently, YouTube is trying to become a market force in cinema, and the current network video services with the continuous influx of business, the network video market suddenly hot. Even though YouTube video at the market to create the university, but at the audience and advertisers to provide the most content to be faced down in the dangerous after people.

News Corporation and NBC Universal to create the ads together to support the video portal Hulu has become synonymous with the full version of the movie, the user-friendly website and provide a high-definition viewing experience. Videos Netfix another website to appreciate the movie even though the user to collect a monthly subscription fee, but the movie shows the web far more than the number of Hulu, In addition, Netfix the content of the movie can also Roku, Xbox 360, such as set-top boxes on television. In addition, to the apple iPhone (mobile Internet) and iPod users download movies and television programs, watch mobile implementation.

Cable companies are also being widely publicized their video program for decades at an injection to Hollywood, these cable companies access to the content of movies must also have the advantage.

Secondly, Crackle and analysis of the mutually beneficial YouTube. Film company Sony may have hoped that the promotion of Crackle, so it wants a large number of viewers, and YouTube in urgent need of popular movies and television programs, so that it would like and the Television Corporation signed an agreement to obtain the right to play full version movies.

However, some movies to the media company's executives said they did not expect the network to play the full version of cinema can bring money, and returns to create a large number of advertisement placement is essential. However, according to the film industry said that testing has shown that web browsing ads are offensive patch. But the good news is that, at least in the initial stage, Sony Pictures Digital trust department management of the network seems to play full version movies.

Sony support network movie player full version

Sony Pictures in 2006 to 65 million U.S. dollars the price of the acquisition of Crackle, shortly thereafter, Google was the price of 1.65 billion U.S. dollars acquisition of YouTube. Crackle initially known as Grouper, is a video sharing website, YouTube is a competitor with. July 2007, taking into account the YouTube video-sharing at a dominance of the market, Sony Pictures adjust their operations and called for Crackle.

Crackle sign will find that Sony Pictures is a pioneer in web publishing movies. The company not only on Crackle released the number of movies on the full version (60 more than the Department) over competitors, and its higher quality. Movies Crackle provided include the following: "the antithesis of" (The Opposite of Sex), "Groundhog Day" (Groundhog Day), "Elegy killer" (El.Mariachi), "Great Wild" (Go), "The killer does not too cold "(The Professional) and so on.

Sony Pictures chief has been very happy to Hulu, Gaia, Sprint, AOL and other companies authorized to play movies. Hulu and Sony Pictures has signed to play the movie 9 protocol, including the "line of fire attack" (In The Line Of Fire) and "double-Girl" (Single White Female).

We can draw the following conclusions: from the Sony Pictures has signed an agreement to determine, the company authorized to give YouTube the number of movies will not play more than 15. , The Sony Pictures partners also called for the use of part of Crackle video player software, which is to control advertising, and guide consumers to return to Crackle. Finally, Sony Pictures partners also do not allow duplicate content to promote, which means that YouTube users can not be built in its Sony Pictures or personal web blog.

But YouTube and its parent company Google should not be too picky. The reason is that two years ago, the two rely on Hollywood to determine the extent there is error, then YouTube that "we are not on the responsibility for the actions of our users," which some movie companies and television executives very disappointed.

Since then, YouTube's management has changed their attitude and start to focus on more attractive for the entertainment giant web of attention, for example, the introduction of higher-quality video content, filtering pirated content, but two years ago and is now , a fact that the entertainment giant will be no return of any circumstances, allow YouTube to play its content.

One other question is whether the company would have the traditional movie distribution model to achieve a breakthrough. Hollywood has long been movie distribution through various channels, including the theater distribution, DVD sales, cable television, satellite television, film industry sources, the Hollywood money from the Internet from the cable companies and their money than on the The drop of water as the sea. However, more and more and more users are turning to order cancellation of cable networks, even if the cable company's executives also acknowledged this point. Last week, Disney announced a partnership with YouTube in an agreement, YouTube content director Jordan (Jordan Hoffner) Whether or not in response to a reporter's YouTube, Hulu and other video services network Hollywood Chamber of Commerce persuaded to give up other distribution channels and network channels only that the issue is the diversification of the current channels of movies, Hollywood is not likely to give up other channels.

However, the last necessary to remember that YouTube executives, Crackle is currently only available in more than 60 films, which Sony Pictures movie of the inventory, only a drop in the ocean. - 18758

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